Decision making process of consumer behaviour essay

The need can be triggered by internal or external stimuli.

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In summary this report has identified that there are different characteristics that can affect consumer behaviour and it is extremely crucial that marketers try to understand this in order to successfully meet these processes with utmost effectiveness and ensure sales.

These five stages are, need recognition, information search, evaluation of alternatives, purchase decision and post purchase behaviour Philip Kotler, p Purchasing is the final step in completing the transaction.

We could have totally ignored the travel brochures we were given. As we are students, we were seen to be price conscious travellers on a tighter budget than families when it came to travel insurance.

Keynote Computer Hardware Market Report. Consumers go through complex buying behaviour when they are highly involved in a purchase and are aware of significant differences existing among brands. But if he is dissatisfied with the product, he will never buy that same product again.

A consumer can act in a certain way that can include never purchasing the product again, complaining to the marketer and perhaps even take public or legal action. Armstrong and Kotler, The comprehensive insurance looked a little over the top and expensive.

Additionally the manufacturer should work on building products that offer simple functionality that will be favoured by many in this particular market.

A number of varied approaches have been adopted in the study of consumer decision making process.

Marketing Assignment Sample on Consumer decision making

For this, I usually went to the market and visit the outlets to know about the features of the refrigerator or say interacts with the market.

The perceived performance may be higher or lower than the expected result, which leads to either different levels of satisfaction from the consumer. Other services such as airport transfer, International Student Identity Card, Travel Insurance and also personal recommendations were also provided to us.

This reward system allowed us to earn one Qantas Frequent Flyer point per mile travelled on Economy flights.

Thereby culture is a particular variable that determines how a consumer makes a purchase decision. The physical surroundings of the purchase point is also very important Quester et al, For example, when planning the Vanuatu trip we all knew of a few airlines that flew to our destination Refer Appendix 4this is known as our evoked set, as they were the brands that instantly came to mind when thinking of airline choices Poulos, Type of situation and environment provide the framework for comprehending behavior.

In the case of a highly involved purchase, external sources should be sought to gain more knowledge about the purchase Kotler et al, p. One Segment of Many. Understanding consumer behaviour is essential to succeed in business.

This follows up to the third stage which is when consumers get specific needs met whether basic or desired needs, it involves the consumer using the information conducted from the stage before, by evaluating alternative brands in the choice and thus narrowing down his choices.

Influences such as social surroundings can have an impact on a purchase decision Neal et al, Audi A3 hatchback — expert review. MacKenzie, Kim Snow Having a high education level and living in urban environments, according to Evans, Moutinhou and Van Raaij lead to expectations of us being able and willing to process more information, experience less information overload, and use more complex decision rules.

Consumer Decision Making Process A key factor in successfully marketing new/existing products or implementing a product Extension is a thorough understanding of the motivation, learning, memory, and decision.

Consumer Decision Making Process A key factor in successfully marketing new/existing products or implementing a product Extension is a thorough understanding of the motivation, learning, memory, and decision Processes that influence consumers purchasing behavior.

In the consumer decision-making process, we have to consider the stimulus-response model, where marketing stimuli and environmental factors have an effect on consumer behaviour and characteristics which in combination leads towards the purchasing decision process finally responsible for the purchase.

Basic psychological aspects help us to understand how a consumer may actually buy a product. Problem recognition—is the first step in the consumer decision-making process. This is caused by a difference between the consumer’s ideal state and actual state. the consumer buying process begins when essay.

Marketers of products characterized by routine response behavior must get and/or maintain their brands in the consumers. Extensive decision-making process – consumer behaviour Essay Sample. 1 Introduction. This report has been prepared to analyse the many elements of EKB’s consumer decision model (as shown in Figure ) in relation to consumer behaviour.

Extensive decision-making process – consumer behaviour Essay Sample. 1 Introduction. This report has been prepared to analyse the many elements of EKB’s consumer decision model (as shown in Figure ) in relation to consumer behaviour.

Decision making process of consumer behaviour essay
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